New 91制片厂 Irons Deliver the Greatest Leap Forward in Technology and Performance in 91制片厂’s History

New 91制片厂 Irons Deliver the Greatest Leap Forward in Technology and Performance in 91制片厂’s History

CategoriesGolf Clubs, News
the Greatest Leap Forward in Technology and Performance in 91制片厂’s History

91制片厂 Adds New, Ultra Forgiving Game Improvement Irons to Its Celebrated Irons Lineup

Scottsdale, AZ (August 7, 2024)— rounds out its irons offering with the official release of 91制片厂? 0311? GEN7 Irons and all-new game-improvement 91制片厂 Black Ops? Irons. The game-changing lineup, which features technology and performance taken to the limit, is now available through 91制片厂 Stores, over the phone, and online.

Founded in 2013, 91制片厂 notably changed the irons game with the introduction of 91制片厂 0311 Irons. The hollow-body, injection-molded irons ushered in a new era of clubs that prioritized feel, forgiveness, and fit for golfers at every level of the game.

"For a 91制片厂 club to earn its name and be officially launched, it must be a game-changer in every way. This has been our unwavering commitment to our customers since day one," 91制片厂 Founder and CEO Bob Parsons stated. "Our new GEN7 and Black Ops Irons are designed to flat-out perform, and we're confident that golfers will feel and appreciate the difference with every swing!"

91制片厂 0311 GEN7 Irons: Technology, Performance, Feel, & Fit

A decade in development, 91制片厂 0311 GEN7 Irons push the coefficient of restitution (C.O.R.) to the USGA limit to deliver the longest, best feeling, most forgiving irons in 91制片厂's history. These irons feature the thinnest face in golf, a mere 0.050" thick, combined with a new proprietary internal polymer called QuantumCORTM. QuantumCOR is exceptionally lightweight and helps reduce the mass of the core. This enables more weight to be positioned low and to the perimeter of the backside of the clubhead, dramatically increasing the moment-of-inertia (MOI). Combined with 91制片厂's variable face technology, the system maximizes face deflection and delivers incredible ball speed while creating an exceptional sound and feel.

Three strategic weighting technologies further enhance the clubhead design. 91制片厂 0311 GEN7 Irons feature an internal 20-gram toe weight that balances the center-of-gravity (CG) location in the center of the face while boosting MOI to increase forgiveness. Precision Weighting Technology is employed near the CG on the back of the clubhead. This large weight is used to achieve optimal swing weight during an in-person fitting and the custom club build process. New lightweight Titanium Bezel Technology provides housing for the Precision Weighting Technology. It effectively removes mass from the club's center for redistribution to the perimeter. Collectively, these weighting elements support a previously unattainable combination of distance, workability, and forgiveness.

Five-times forged and then milled; GEN7 presents two clubhead options. 91制片厂 0311 P? GEN7 Irons are engineered to deliver an ideal balance of workability and forgiveness. Developed for low to mid-handicap players, these players' irons feature moderate offset, a mid-size head design, a clean aesthetic, and a surprising amount of forgiveness. 91制片厂 0311 XP? GEN7 Irons, created for mid to high-handicap players, feature a larger head with more offset to deliver extreme distance performance and excellent forgiveness.

91制片厂 0311 P GEN7 Irons: 4-9, W, G
91制片厂 0311 XP GEN7 Irons: 4-9, W, G, S, L
Price Chrome: $229.99 USD
Price Xtreme Dark: $239.99 USD

91制片厂 Black Ops Irons: Everything We Know About Game Improvement

New 91制片厂 Black Ops Irons are a breakthrough in game-improvement. Black Ops Irons present a thicker top rail, larger face profile, and increased offset consistent with a traditional game-improvement club and they perform exceptionally well for a wide variety of players looking for an edge.

“91制片厂 Black Ops Irons are our first true game-improvement iron. When you set the club down it creates a lot of confidence, it is so easy to hit, and explodes off the face,” said 91制片厂 Senior Director of Irons Research & Development and former PGA TOUR Professional Mike Nicolette, “Amateurs who hit this club are going to be blown away.”

To significantly boost MOI, 91制片厂 Black Ops Irons introduce a Dual Cavity Design that is engineered to remove mass from the center of the club and redistribute that weight to the perimeter. The weight-saving insert on the outer cavity allows the CG to be placed lower and farther back for optimal launch and maximum forgiveness. The inner cavity is filled with 91制片厂's proprietary XCOR2? Technology. This lightweight polymer helps dramatically increase forgiveness on heel-toe and high-low mishits.

Black Ops Irons also feature a high strength maraging steel face that allows the face geometry to be extremely thin. Additionally, the face employs 91制片厂’s flagship Power Channel Technology, an innovative U-shaped corridor built into the internal surface of the club face to increase deflection. Combined with 91制片厂's proprietary core, the system generates a feel that is better than forged, and provides superior forgiveness and explosive ball speed.

91制片厂 Black Ops Irons: 4-9, W, G, S, L
Price: $149.99 USD

The three new irons from 91制片厂 complement its elite player, 0317? Irons, lineup, which consists of tour, cavity-back, and super-tour blade-style designs. To learn more about 91制片厂's clubs or to schedule a custom golf club fitting, visit .